Logistics is the lifeline of every business—online or brick-and-mortar. More than simply moving goods, effective logistics drives customer satisfaction, operational efficiency, and competitive advantage. As markets evolve rapidly, businesses today require logistics partners that deliver agility and real-time responsiveness.
Recognizing these challenges as opportunities, Martin Hubert founded Freightgate in the late 1990s, envisioning a digital ecosystem to transform traditional logistics operations from fragmented processes into a cohesive, dynamic, and responsive network. This vision gave birth to Freightgate—a cutting-edge multi-modal logistics solutions provider. With a comprehensive yet modular platform, Freightgate delivers precision-driven logistics, empowering businesses with real-time insights, predictive capabilities, and automated decision-making.
What began as the visibility tool I-Trek, (Internet-based visibility along the entire journey) was followed by a rate management tool and then quickly evolved into a powerful logistics lifecycle engine. Today, Freightgate empowers some of the world’s largest shippers with predictive capabilities, dynamic control, and a digital-first mindset.
A Mission towards Perpetual Excellence
Freightgate’s mission is to make global logistics smarter, faster, and greener. From day one, the company has been focusing on driving agility, visibility, and sustainability across supply chains around the globe. What began as an innovative way to share critical shipping data when most users considered 56K modems as state of the art has morphed into one of the most flexible, configurable cloud platforms for logistics. Martin believes that real-time logistics isn’t a luxury—it’s a necessity. With Freightgate, its clients get instant answers: rates, tracking, availability, and compliance. That means faster bookings, quicker responses, and fewer headaches.
The platform becomes a single source of truth across teams and partners, helping organizations move with clarity and speed in every decision they make. Over the years, the company has expanded to become a strategic partner for many of its customers—helping them to overcome volatility, optimize operations, and embed resilience at every level of their supply chain.
Freightgate has consistently pioneered innovations such as early adoption of Natural Language Processing (NLP) for automated, intelligent communication, and its unique dynamic multi-leg routing capabilities. These advancements significantly streamline operations, reducing response times and increasing accuracy. He reveals, “Freightgate has been multilingual and global by design from day one.”
He adds, “Our open, API-first architecture lets businesses plug in the capabilities they need, when they need them—without disrupting their current stack. Whether you’re scaling up or navigating new compliance hurdles, Freightgate flexes with you.” Under Martin’s leadership, Freightgate tackles complex rate structures, limited visibility, compliance overload, and more—bringing clarity to chaotic logistics environments.
Technovation at the Core
Martin’s approach is crystal clear. Freightgate’s technology is cloud-native, utilizing microservices architecture and enterprise-grade intelligence to provide unmatched speed, scalability, and seamless integration. Leveraging APIs, containerization, and real-time data streams, the platform effortlessly adapts to the evolving logistics landscape. It harnesses APIs, containerization, and real-time data streams to stay agile. And it doesn’t stop there—the team is now layering in AI, natural language processing, and predictive analytics to deliver smarter, faster decision support across the board.
Taking it a step further, AI and ML paired with advanced, reliable, deterministic database technology and design enhance the functioning of Freightgate. It enables efficiency in all forms, including forecasting disruptions to recommending ideal transport modes and schedules. It rectifies the pattern and provides real-time data from every shipment, every route, and every delay.
Martin comprehends that Big Data is the key element in the process. By leveraging its immense potential, the organization aggregates massive volumes of raw data from carriers, ports, and systems around the world. The system further converts it into strategic, actionable insights for its customers. The results are, for example, highly multi-echelon optimized routing recommendations for door-door multi-leg shipments to the tune of 1.4 million TEU last year alone.
Expanding on this, Martin shares, “Disruption is the new normal. That’s why Freightgate delivers more than just data—we deliver foresight. Our predictive analytics warn of delays before they happen. Our scenario tools let teams run simulations and prepare contingency plans on the fly.”
In the grand scheme of things, resilience means agility, and Freightgate helps customers pivot instantly—rerouting shipments, reallocating capacity, and staying ahead of the curve. In terms of operational excellence, its dynamic routing engine builds alternate routes based on the latest port congestion and risk data collected.
In-Sync with the Factors Influencing the Logistics Technology
As a leading organization in the logistics sector, Freightgate serves Fortune 500 giants, nimble 3PLs, and everything in between—across industries like retail, chemicals, automotive, and life sciences.
However, while working with these clients, Martin closely observes the regulations that are now evolving faster than ever, especially around emissions, trade compliance, and digital customs. He contemplates that in the next five years, logistics tech will need to be smarter, more adaptive, and regulation-aware.
However, his methods are the scaffolding behind every success. What reflects a true leader is the approach Martin thrives with. He shares, “Freightgate is ready. We’re investing heavily in RegTech—automating compliance workflows, updating documentation dynamically, and integrating with global regulatory systems. In addition, he sheds light on the goal of the company: Compliance without complexity.
A Grit for Sustainability
While Freightgate is empowering innovation, its approach to sustainability isn’t an add-on—it’s been an integral part of the platform for over 2 decades.
Sustainability is integral to Freightgate’s DNA. The platform offers real-time carbon footprint modelling, route optimisation for fuel efficiency, and digital workflows that minimise waste. By aligning logistics operations with global sustainability initiatives like ISO 14001 and the EU Green Deal, Freightgate enables companies to meet their environmental goals without compromising efficiency or profitability.”
It helps customers to benchmark emissions, connect with eco-conscious carriers, and align with global initiatives like ISO 14001 and the EU Green Deal. Freightgate empowers logistics teams to hit their ESG goals without sacrificing speed or cost. Its dynamic routing engine holds the potential to make carbon emission an integral part of the decision process.
Envisioning the Future
Martin shares his perspective that logistics is no longer just about moving freight—it’s about moving faster, cleaner, and smarter. Freightgate is redefining what’s possible in global supply chains.
“We don’t just innovate—we collaborate. With a customer-first culture and a relentless drive for progress, we’re helping companies to future-proof their logistics operations,” in a broader sense, he simply probes, Ready to future-proof your logistics operations with agility, innovation, and sustainability? Connect with Freightgate and experience logistics redefined. Visit Freightgate.net to learn more.
